"I had now found the right role but knew that professional services would restrict my creativity."
My current business, LoyalFree, is a phone app for towns and cities. It lists digital loyalty schemes, events, trails and more for over 15 UK locations and is rapidly expanding. We partner with Business Improvement Districts and we started this process in Loughborough and Leicester before expanding further throughout the UK.
Day to day, my job involves selling our business into new areas, working with local businesses and promoting the app at events. I love what I do but it requires absolute determination to succeed and willingness to go beyond. It is certainly not a 9 til 5 job or suitable for everyone. Working for myself has enabled me to work with a huge variety of people and every day is different, but it also comes with a certain amount of risk. In the early stages it required going from a large London salary to not being paid and it was a struggle at times to stay motivated to continue.
Recently, LoyalFree has won numerous national awards and we are now in an expansion phase, which brings with it many new challenges, for example recruitment. But every day I wake up knowing that I can decide what to focus on, where the business is going and that any successes are directly as a result of my work. It’s a truly amazing feeling.
Studying Business at LHS piqued my interest early for a career in this area and I am very glad I took that subject. I am equally as thankful for the Theatre Studies A Level, which I believe built my confidence and challenged me in a way which some core academic subjects do not.
Job Search Tips
Gain experience in a broad range of sectors; you may enjoy something you didn’t expect to.
Current Needs of Employers in my field
Business owners are often looking for passionate individuals who want to progress and take ownership of their work.
Things I wish I’d known in Sixth Form
Listen to what you want, not what others want for you.
Describe LHS in three words
Challenging, fun and immersive.